Slash Your GA4 Costs by 99.4% Without Compromising Performance

Managing large amounts of data can quickly become expensive, especially for companies using platforms like Google Analytics 4 (GA4) in Snowflake. Many ETL platforms charge based on the volume of data processed, leading to high costs without added business value.

At Matatika, we offer a solution that helps you save up to 99.4% on GA4 costs while maintaining high performance. Here’s how our cost-based pricing model works, and why it’s more effective than traditional ETL platforms.

What’s Driving Your GA4 Costs?

Most ETL platforms, including Fivetran, use a row-based pricing model. This means you’re charged based on the number of rows processed in your data pipelines—whether or not those additional rows provide more insights or value.

As your business scales or traffic spikes, your costs increase, even if the extra data doesn’t help you make better decisions. Essentially, you’re paying more for something that doesn’t necessarily drive more business outcomes.

How Matatika Reduces GA4 Costs: Cost-Based Pricing

At Matatika, we believe your costs should be tied directly to your infrastructure usage, not the amount of data you process. Our cost-based pricing model ensures that you only pay for the resources you use, resulting in predictable, scalable pricing.

For example, we’ve recently optimised our Big Query connector to reduce processing times from 1 million rows per hour to 1 million rows per minute. This increased efficiency translates directly to lower infrastructure costs, meaning you save more money.

Real-World Cost Comparison: Matatika vs. Fivetran

Let’s take a look at how Matatika’s cost-based pricing compares to a traditional ETL platform like Fivetran.

Example: GA4 to Snowflake Integration

In this example, a marketing team processes 10 million click events per day, equating to 300 million rows per month, using Snowflake for their campaign analytics. To manage this data effectively, they use a Big Query export from GA4.

Fivetran – Row-based Pricing

With Fivetran’s row-based pricing, the cost for processing 300 million rows is £9,339.25 per month. As data volumes increase, so does your bill—even if the additional rows don’t provide extra insights or value.

Matatika – Cost-based Pricing

By contrast, Matatika charges only for infrastructure usage, reducing the monthly cost for the same data load to £6.49, a 99.4% savings. Even with Matatika’s full-service plan priced at £999/month, businesses still save 89% compared to Fivetran, with no hidden fees or unexpected increases.

Why Matatika? Key Benefits

1. Save Up to 99.4% on GA4 Costs
   By charging based on infrastructure usage, Matatika ensures that you only pay for what you use. This leads to predictable and scalable pricing, saving you from surprise cost increases during periods of high data volume.
2. Unmatched Performance
   Matatika processes 1 million rows per minute, ensuring faster and more efficient data handling, all while keeping costs down.
3. Transparent and Scalable Pricing
   Our cost-based pricing model grows with your business, offering transparent and predictable pricing with no hidden fees.
4. 99.99% Uptime
   With 99.99% uptime, you’ll have uninterrupted access to your data pipelines, ensuring your business continues to run smoothly.
5. Hands-On Expert Support
   Unlike other platforms that rely on automated support, Matatika provides real, human support whenever you need it, ensuring that your data pipelines remain fully optimised.

Matatika’s cost-based pricing offers 99.4% savings on GA4 data processing compared to platforms like Fivetran, without sacrificing performance or support. With scalable pricing, expert support, and real-time insights, Matatika is the smart choice for businesses looking to manage their data more effectively and affordably.

Ready to cut your GA4 costs? Book your Free Strategy Call and see how much your business can save.

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#Blog #analytics #Cost #ETL Tools #GA4 #Performance