Jessica Franks shares her experience of joining Not on the High Street as an engineering manager for the data team. She discusses the challenges of starting a new role in a new country and managing a team with diverse skill sets. Jessica explains how she tackled the lack of data strategy and created a visual representation of the data architecture using a Wardley map. She emphasizes the importance of simplifying infrastructure and improving data quality before diving into AI and ML projects. Jessica also highlights the need for clear communication and collaboration with stakeholders to ensure successful data initiatives.